Omnisend vs Seguno for Shopify: Which Sends Cheaper?
Email marketing is where most Shopify stores either make or lose money. Omnisend and Seguno both plug directly into Shopify, both send campaigns and automations, and both start free. The difference shows up on your bill once your list grows past a few hundred subscribers — and on how many channels you actually need to reach people.
Omnisend vs Seguno for Shopify: The Short Answer
Seguno is almost always cheaper for email-only stores, because it's built and priced specifically for Shopify and its free plan sends unlimited emails. Omnisend costs more at every tier but bundles SMS, web push, and popups into the same platform, so you're paying for channels Seguno doesn't offer.
If you send email and nothing else, Seguno wins on price. If you need SMS or push notifications alongside email, Omnisend replaces two or three separate apps and the math changes.
How Each Tool Charges for Email Sends
The two tools use different pricing logic, and that matters more than the headline numbers.
Seguno charges by contact count, not by email volume. You pay for how many subscribers are on your list, and you can send as many campaigns as you want to them. Email sends themselves aren't metered.
Omnisend also prices primarily by contact count, but adds a monthly email-send allowance on top. Once you exceed that allowance, you either upgrade or pay for extra sends. SMS is billed separately and isn't included in the plan price.
That difference matters if you email frequently. A store sending four campaigns a week to 3,000 people burns through a lot of sends. On Seguno, that volume is free once you're paying for the contacts. On Omnisend, you need a plan with a high enough send limit.
Both tools count subscribers the same rough way: anyone who can receive an email from you. Unsubscribed and bounced contacts usually don't count, but check each platform's current definition before you budget, since this is where bills surprise people.
Free Plans Compared: What You Actually Get
Both offer a free tier, and they are not equivalent.
- Seguno free: unlimited email sends to a capped number of contacts, plus basic automation and Shopify-native templates. It's genuinely usable for a new store.
- Omnisend free: a monthly email send allowance plus a contact cap, with access to email, SMS, and push — but the send limit is the real constraint, not the contact limit.
For a store with 200 subscribers sending one newsletter a week, either free plan works. For a store with 400 subscribers sending three times a week, Seguno's unlimited sends become the deciding factor.
Neither free plan is meant to be permanent. Both are designed to get you onto a paid tier as your list grows, which is normal for this category.
Paid Plan Pricing at 500, 1,000, and 5,000 Contacts
Exact prices change, and both companies run promotions, so treat the table below as a structural comparison rather than a quote. Check current pricing on each vendor's site before you commit.
| List size | Seguno | Omnisend |
|---|---|---|
| 500 contacts | Lower monthly cost, unlimited sends | Higher monthly cost, capped sends, SMS available |
| 1,000 contacts | Still cheaper on email alone | Mid-tier plan, send cap rises, SMS billed separately |
| 5,000 contacts | Cheapest email-only option at this size | Noticeably more expensive, but covers email + SMS + push |
The pattern holds at every tier: Seguno is the cheaper email-only tool, and Omnisend costs more because you're buying a multi-channel platform. The gap widens as your list grows.
One practical note: at 5,000 contacts, the savings from Seguno can easily cover the cost of a separate SMS app if you only send SMS occasionally. If you send SMS every week, Omnisend's bundled approach usually wins.
Seguno: Built for Shopify, Priced for Shopify
Seguno exists only inside Shopify. It installs from the Shopify App Store, lives in your admin, and pulls products, collections, and customer data without any syncing setup. There's no separate dashboard to learn.
That focus shows up in three ways:
- Email templates are built around Shopify product blocks, so dropping in a collection or a "best sellers" grid takes seconds.
- Automations cover the standard flows — welcome, abandoned cart, browse abandonment, post-purchase, win-back — without a separate automation builder to configure.
- Segmentation uses Shopify data directly: purchase history, tags, spend, location, product purchased.
The trade-off is scope. Seguno does email well and does nothing else. No SMS, no push notifications, no standalone landing pages. If your growth plan involves texting customers, you'll need a second app.
Omnisend: More Channels, More Cost
Omnisend is a standalone marketing platform that connects to Shopify, plus BigCommerce, WooCommerce, Wix, and others. It's not Shopify-native, and it doesn't pretend to be.
What you get for the higher price:
- Email, SMS, and web push in one automation builder, so a single welcome flow can send an email, wait two days, then text anyone who didn't open.
- A visual automation workflow builder that's more flexible than Seguno's preset flows.
- Product pickers and dynamic content that pull from your store catalog.
- Reporting across channels, so you can see whether the SMS or the email drove the order.
The cost is real, though. SMS credits are extra, send limits apply to email, and the plan tiers jump quickly as your contact list grows. If you're paying for Omnisend and only using email, you're overpaying for features you don't touch.
Which One Is Cheaper for Your Store?
Run through these questions honestly:
- Do you send SMS or push notifications? If no, Seguno is cheaper. If yes, compare Omnisend's total against Seguno plus a dedicated SMS app.
- How often do you email? Frequent senders should favor Seguno's unlimited sends. Occasional senders won't hit Omnisend's caps and can stay on a lower tier.
- How fast is your list growing? Seguno's pricing scales gently. Omnisend's scales faster, especially once you add SMS.
- Do you want one login or two? Omnisend consolidates. Seguno plus a separate SMS tool means two dashboards and two bills.
For most stores under 5,000 contacts sending email only, Seguno is the cheaper answer. For stores running email and SMS together, Omnisend usually costs less than stitching together two or three apps.
Verdict: Pick Based on List Size and Channels
Choose Seguno if you're email-only, on Shopify, and want the lowest monthly cost with unlimited sends. It's the simpler, cheaper tool for that job, and it stays cheap as your list grows.
Choose Omnisend if you're running email and SMS together, want a flexible automation builder, or sell on more than one platform. You'll pay more, but you're replacing multiple apps.
If you're undecided, start on Seguno's free plan, send for a month, and see whether you actually miss SMS. Most small stores don't — and the ones that do will know quickly.
FAQ
Is Seguno really free for unlimited emails? Seguno's free plan allows unlimited email sends up to a contact cap. Once you pass that cap, you move to a paid tier. Check current pricing for the exact contact limit, since these change.
Can Omnisend send SMS on its free plan? Omnisend's free plan gives you access to SMS, but SMS credits are typically billed separately from your plan. Verify current terms before relying on it for a launch.
Do I need both apps? No. They overlap heavily on email. The only reason to run both is if you want Seguno's Shopify-native email and Omnisend's SMS, which is more expensive and more complex than picking one.